Brand Launch - Kathryn Anne Flynn

The Brief

Based in Ottawa, Canada, Kathryn Anne Flynn is an educator of yoga, Ayurveda and meditation. Recognized for an articulate and thoughtful voice in writing and teaching on yoga, she is also the published author of “Teach Kind, Clear Yoga”.

Kathryn’s magic lies within her unique ability to synthesize and illuminate content - making complex practices and concepts accessible and easy to understand. Her depth of practice and experience, as well as her skills as an eloquent communicator, set her apart in the industry. 

At the heart of Kathryn’s brand is a mission to communicate authentically and offer a balanced presence - someone who provides both motivation and solace, and embodies the practices she teaches to others.

We agreed on the impact that the brand needed to have through a strategic process to determine the clarity and essence of the business, and then distilled this down into three key words: authentic, elegant and soulful.

We wanted the brand to feel elegant and timeless, expert but approachable and communicate the compassionate and authentic heart of the brand mission. We did this by bringing in autumn-season elements with a natural, grounded colour palette and organic textures to add substance and warmth. Typography is modern with a retro feel and sense of substance and the logo will also feature in a gold foil to reflect the brand tagline of ‘grounded radiance’.